Search Engine Optimization Blog

Optimize for top 10 natural rankings

Is your company a victim of ?

July 29th, 2007.

I get ALOT of clients who have had a bad review in and that review ended up top 10 in Google for their company name. I specialize in burying such results where nobody will ever see them.

Well, I ended up coming up with a concept for a new service which will be 100% free to both consumers and business alike. Unlike we will not be using extortion to make money. We will be funded from ads and donations. Nothing more. We are in DIRECT competition with them and challenge their business. However, we are not going to be a company for providing ripoff reviews.

Got your attention? Visit this blog often. I will post the launch date and we will launch a day before the press release.

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The go9500i Project is done

July 26th, 2007.

Hi everyone,

I am writing to report that I am no longer a part of The go9500i Project. My partner and I decided to shut it down and move on. We had some differences.

I am currently working on a new project. It is huge. I have a developer working on it and plan to make a public announcement soon.

Thanks to all those who have followed our project. Don’t give up if you are working on getting an adsense income. When I was on my own I made around $80 - $100 a month in adsense so it is worth your time.

-Brandon Connell

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Landmark Merchant Solutions

July 23rd, 2007.

Credit cards have always been a great payment acceptance method. With credit card companies competing with each other on rates and credit types, there are thousands on new credit card holders every day.

As a business, you want to be able to make the checkout process convenient for your customer. Some of your customers pay in cash, some with checks, some with money orders, etc. You might already accept credit cards through Paypal but did you know that there are many people who simply refuse to use Paypal?

The other way to accept credit card payments is to sign up with a credit card merchant. They may have an online gateway available for checkout, but they also have credit card processor machines. Those are the machines you swipe your card through when you go to the store.

No matter how you accept payment it is important to explore all your options and maximize your payment acceptance abilities. Your company will certainly profit from it.

Without credit cards, businesses would lose billions every year. Due to customers who make impulse buys, and holiday shopping, credit cards bring in alot of money. Credit cards are currently the most widely used payment method used today. Visa, & Mastercard are the most common of the bunch. Then there are others such as American Express, Discover Card, and Diners Club Card. The latter being harder to get because of the credit requirements. Then you have the secured credit cards for those trying to establish credit because of previous chargeoffs, and collections.

Accepting all credit card types is advised.

Copyright 2007 Landmark Merchant Solutions

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Introduction to AdWords

July 14th, 2007.

I recommend you begin with the set of keywords you created in the first week of this coaching program. Google Adsense has a good keyword tool to help you create additional keywords and keyword combinations.

Assuming that you start with Adsense, once you have created a large list of keywords, download it and save it as an excel file (or other spreadsheet) so that you can simply upload that list of keywords when you create additional PPC campaigns with other companies in the future.

When you use these keywords in your campaigns, it is important to recognize that there is a significant difference in the conversion rates and costs to different keywords based on how you bid them.

For example, in Adsense, you will have broad match, phrase match, and exact match keywords. If you are using a broad match keyword, any combination of the words in your keyword phrase can trigger your ad to show – which general means a lower click-through-rate (CTR) and generally higher average costs per conversion, as the leads are much less targeted.

With phrase match, the keyword phrase that you have requested must show in the search term, but can also include other words. And with exact match, the searcher must key in exactly your keyword phrase. This is the most targeted and effective matching method, although you will receive fewer views of your ads using this method.

You will also have the option of using negative keywords. This is a set of keywords that you indicate that if they are searched along with your targeted keyword phrase, your ad will not show. This is useful in filtering out searches that, although they might have similar keywords as the ones you use in your own marketing – are for a different product or niche altogether.

When you first create your campaign, you should generally load as many keywords into the campaign as possible, and then using the analytics associated with each PPC company, begin to eliminate lesser-performing keywords over time. It is simply not possible to guess which keywords will provide a higher return over time.

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